Principals of Sierra have experience of working in the Middle East on a range of tourism resort-related development projects, notably for Government-sponsored real estate development companies in UAE (Abu Dhabi, Dubai and the Emirate of Fujairah). Projects included the following:

1. Development master planning for (i) a new 100 hectare resort on the Indian Ocean coast of the Emirate of Fujairah, adjacent to the Hajar Mountains extending northward into Oman, and (ii) a 30 hectare beach resort opportunity in the Emirate of Umm Al Quwain. Jonathan Hack was responsible for the market research and market rationale for the proposed development program, and the resulting financial ROI (Return on Investment) analysis for all product types including hotel, ownership residential, commercial retail and restaurant development.

2. Master Planning for a 200 sq. km. master planned city-region in Abu Dhabi. Jonathan headed up the strategic (macro) economic opportunities assessment and identification of drivers to anchor a series of development nodes within a 20 year master plan for a new region north of Abu Dhabi. The financial analysis sought to establish a land value based on a phased release of lands following the development of necessary infrastructure. Detailed financial proformas were provided for the initial communities to be developed between 2010 and 2014.

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